Talk:Shin Godzilla/@comment-1784834-20160717214133/@comment-25285745-20160717215028

I think it's more likely they are intentionally using the Showa roar in commercials as a placeholder because it's iconic and more recognizable. Toho probably feels they will draw more audiences in using Godzilla's traditional roar to offset Godzilla's radical new design. Then, in the film itself Godzilla will have a new more terrifying roar that compliments his appearance.