FIAT is an Italian automaker under Fiat S.p.A. and a sponsor of Legendary Pictures' Godzilla.


FIAT has made one Godzilla commercial.


Godzilla is rampaging through the city and eating small cars. A group of people in a FIAT 500L trying to get away get Godzilla's attention and Godzilla tries eating it but starts choking on the car and spits it out, the car being bigger than it looks on the outside.


Staff role on the left, staff member's name on the right.

  • Agency   The Richards Group
  • Production Company   MPC Creative
  • Directed by   Dan Marsh, Jake Montgomery
  • Production/VFX Managing Director   Andrew Bell
  • Production/VFX Executive Producer   Asher Edwards
  • Agency Creative Group Head/Writer   David Canright
  • Agency Creative Group Head/Art Director   Lynda Hodge
  • Brand Principal   Dave Allen
  • Brand Managers   Christy Diesel, Meghan England
  • Brand Manager/Cars   Chris Siminski
  • Agency Producer   Jenny Wolk
  • Live Action Producer   Zak Thornborough
  • Production Supervisor   Mike Montenegro
  • VFX Senior Producer   Juliet Tierney
  • VFX Supervisors   Andy Boyd, Jake Montgomery
  • Grade   MPC LA
  • Colorist   Mark Gethin
  • Editorial   Cut & Run
  • Editorial Post Producer   Remy Foxx
  • Editor   Stacy LeVan @ Cut & Run
  • Edit Assistant   Christopher Kasper @ Cut & Run
  • VFX Team   Brendan Smith, Jackie Cooper, Brinton Jaecks, Jadan Duffin, Richard Spriggs, Ian Wilson, Floyd Raymer, Tyler Lancaster, Corinne DeOrsay, Tim Kafka, Daniel Ahrens, Ben Sartory, Kristen Eggleston, Jonathan Vaughn, Charles Tripp, John Kunz, Arrev Chantikian, Zach DiMaria, Michael Lori, Aaron Hamman, Eric Mattson

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento ‹ a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine. The FIAT brand portfolio in North America continues to expand. In 2013, the FIAT brand launched the high-performance Fiat 500 Abarth Cabrio, the fully electric Fiat 500e, the Fiat 500L and Fiat 500L Trekking.



FIAT 500L - GODZILLA - TV Commercial HD

FIAT 500L - GODZILLA - TV Commercial HD


  • The exact same models used for Godzilla in the 2014 Godzilla movie were used in this commercial.

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